Learning about how damaging the fashion industry is for the planet, it became incredibly important that Elosa was built on sustainability, with an aim to change (slowly, but surely) the future of the fashion industry. To do this, every aspect of the brand must acknowledge and prioritise sustainability, from the materials used, to the processes that feed into the design and production of each piece.

With sustainability at the core of the brand, we hope to create beautiful pieces for beautiful people who share our passion for the protection of the earth. Keep reading to find out how sustainability is at the core of each and every part of the brand…

One of the most important parts of creating eco-friendly products is finding materials that do not harm the planet either before or after the final product has been made. Within the fast fashion industry, polyester is one of the most commonly used fabrics (check your big-branded clothing labels – I bet most of it is polyester!) but what most people don’t realise is that this is actually plastic that is polluting the planet. Thankfully, there are plenty of alternatives…

After extensive research, it appeared that there were some fabrics that were much more eco-friendly compared to the most commonly used ones. Elosa pieces are mostly made from bamboo or organic cotton, with the exception of some standard cotton and deadstock fabrics.

Although cotton is sometimes coined as ‘eco-friendly’ due to its natural composition, there are huge environmental issues that result from cotton cultivation. Organic cotton overcomes most of these issues and is therefore a more sustainable and eco-friendly option. It may seem surprising, but the large amount of water consumed by growing standard cotton is one of its biggest environmental hazards. Organic cotton uses 91% less water than standard cotton and does not use harmful chemicals to enable growth. In turn, this means the surrounding eco-systems are not harmed and the soil is healthy enough to absorb carbon, unlike standard cotton soils. This helps offset carbon emissions. Although organic cotton is not 100% perfect, it is far better than the current commonly-used fabrics in the industry. Our organic cotton pieces are some of our more earth-friendly items, so if sustainability is your top priority, go for organic!

Who made your clothes? I did! One of the most harmful aspects of the fast fashion industry is the effect on humans who produce the clothing. They are often over-worked and under-paid by huge businesses who make millions in profit. Elosa is a one-woman band whereby everything is designed and made by myself. This means that when purchasing an item from Elosa, you are guaranteed that the person who made it was not subject to harmful environments and is being paid a decent amount.

Reducing our carbon footprint means reducing the amount of carbon we produce through various means. At Elosa, this is an important aspect of becoming a more sustainable business. One way in which our carbon emissions are kept as low as possible is through ordering supplies from other UK small businesses or companies. This means supplies don’t have to travel miles and miles, producing tonnes of carbon emissions. The machines used to create Elosa garments are also powered by green electricity.